Our Team

Mr.Mohammad Taher Abdullah Almohtadi

The Founder

Born in 1931, Mohammad Taher Abdullah was a renowned goldsmith with great craftsmanship, a set of skills he picked from his father Tawfique Abdullah during his prime time. The Late Mohammad Taher Abdullah had extensive coaching as a goldsmith with unique skills that he passed on to his sons currently in the 4th generation of the Abdullah lineage. He displayed craftsmanship with innovation, hence maintaining tradition and culture; a concept that’s being upheld to-date. The Late Mohammad Taher Abdullah was an outstanding jeweller with unique designs from which he was a creator, retailer and wholesaler.

Mr.Tawfique Abdullah


Tawfique Abdullah is a qualified gemologist, who is passionate about the Jewellery business and started working with his father in the family business at the age of 20. His hardworking, vibrant, energetic and dynamic personality, is the large contributor to the success the business enjoys today. He holds professional and active membership with various reputed organizations Tawfique was honored in the “Knighthood of Belgium” for his trade pioneering efforts and has been named with hundreds of awards both local and regional for his active contribution to the society.

Mr.Tawhid Abdullah

Chief Executive Officer

Tawhid Abdullah’s responsibilities include steering Jawhara Jewellery into the forefront of international industry. He sets the vision, mission and standards for Jawhara Jewellery. With over 40 years’ experience, Tawhid’s renown forward thinking nature and vision has set standards that have been adopted by the industry in UAE. Tawhid was also awarded “Best Entrepreneurial Mentor” in the Mohammad Bin Rashid Awards for Young Business Leaders, June 2007 and the Italian Commendatore for exporting Italian jewellery to the UAE for over 25 years. His professional approach has earned him accolades from all quarters ranging from suppliers, customers, media, banks and government bodies. As a strong believer in serving and giving back to the community, Tawhid supports several notable charities and has been the major sponsor of many prestigious events.

Mr.Tamjid Abdullah

Deputy Chief Executive Officer

Born to a family of jewellers, it is no surprise that Tamjid was raised surrounded by artisans and goldsmiths. The early exposure to craftsmanship sparked his keen focus and interest in designing and manufacturing outstanding jewellery designs. At a young age, Tamjid has perfected the jewellery making business – a skill which he turned into an art. With over four decades of jewellery business experience, he has reaped numerous awards and recognition for his talent and creative mind in designing and craftsmanship. Most distinctive and prestigious of which were – The De Beers Millennium Award for the Best Jewellery Piece in 2000 and then again for the Ghaff Tree Necklace which was adjudged the Best Jewellery in 2004. In 2008, he was also awarded The Best Retail Personality in the Middle East.

Mr.Vinu Menon

Group General Manager

Vinu Menon joined the group in 1998 and has been associated with the group since then. He holds a Post Graduate Degree in Commerce, MBA in International Business Management and is also a Chartered Accountant. He has more than twenty years of experience in the field of management, human resource, planning, operations, finance, retail and wholesale business and he’s helping the group in different business segments. He is an expert in creative assessment and getting pragmatic solutions. Currently he is responsible for the group’s jewellery, investments and real estate business

Mr.Ibrahim Elasmi

Chief Financial Officer

With more than 30 years of professional experience in finance, management, accounting and analysis, Ibrahim is part of a highly motivated and dynamic team of professionals with a result oriented and forward looking approach. Given his outstanding skills, Ibrahim manages the financial strengths and weaknesses and proposes corrective actions steering businesses into the right direction. With his dynamism, Ibrahim oversees the businesses’ financial risks and analyses accordingly hence giving him an edge in the finance field.