Every story has a beginning. Discover how Jawhara. began in 1907 and grew into a global design house at the forefront of innovative jewelry design and expert craftsmanship.

History and Heritage

The Abdullah family started the jewellery business in 1907, the time where craftsmanship, culture and innovation became a tradition. The passion to create modern and traditional jewellery designs to the region unifies the four (4) generations for over hundred years. In 1955, the journey began in Dubai – United Arab Emirates with the Late Mohammad Taher Abdullah Almohtadi where he established a jewellery business with a Goldsmith Shop, which he passed on to his sons, Tawfique, Tawhid and Tamjid Abdullah in the mid 70s.

In 1979, the 3rd generation of the Abdullah family started Damas as a single retail jewellery shop to an international fashion jewellery giant covering nineteen countries and five subcontinents from which they exited in 2013.

The Group

The group has now grown into a well-diversified consortium, with a strong presence in jewellery, real estate and investments, having a dedicated team of more than 500 members from different nationalities.

Jawhara Jewellery® – Jewellers since 1907

In 2014 the three brothers introduced a new brand “Jawhara Jewellery”. As a gold and diamond jewellery manufacturer, wholesaler and retailer of 18k, 21k and 22karat. Today Jawhara Jewellery® is a registered brand with the fastest growing Emarati jewellery stores in the region with over 185 outlets. As a regional family business with trusted value, heritage and tradition are characteristic in every creation of the household jewellery brand, from the highly innovative, novel designs to the care and precision accorded to each place.

About Jawhara Jewellery

Jawhara Jewellery® – Jewellers since 1907 With extensive knowledge and decades of jewellery business experience, Jawhara as an Emarati Jewellery company was born out of the notion that jewellery should resonate with the wearer’s innermost desires. Jawhara began with traditional and modern jewellery designs with unique beauty and quality. This belief is reflected in every creation of the brand, from the highly innovative, novel designs to the care and precision accorded to each place. Made for the modern young woman, Jawhara epitomizes the youth, while celebrating the different nuances of the region. All the collections are conceived, created and developed by a team of skilled in-house and international jewellers known for their exceptional craftsmanship.

Our designs are manufactured and responsibly sourced from the best international alliances located in Italy, Turkey, Hong Kong, China, Thailand, India, Bahrain and Lebanon. Jawhara travels the world to offer unconventional, trendy and stylish jewellery that complements the youth as a leading jewellery wholesaler, retailer and manufacturer of 18k, 21k and 22k supported by a network of over 185 outlets in the region.