عن جوهرة
بدأت رحلتنا في عام 1907 برؤية صائغ ذهب ماهر وضع تفانيه في الحرفية الأساس لإرث من شأنه أن يُحدث ثورة في صناعة المجوهرات.
بعد وضع الأساس لوجودنا في دبي وبناء قاعدة عملاء مخلصين، أدى النجاح في دبي سريعاً إلى افتتاح أول فرع لنا في إمارة الشارقة.
ساهم التطور المستمر لدبي، إلى جانب مشاركة الجيل الثالث، في تجديد التزامنا بصناعة المجوهرات. وقد مكّننا هذا الالتزام من توسيع نطاق تواجدنا في قطاع التجزئة في جميع أنحاء الإمارات وخارجها إلى دول مجلس التعاون الخليجي الأخرى. كما دخلنا مجال تجارة الجملة، وبدأنا التعامل التجاري مع إيطاليا، الرائدة عالميًا في الإبداع والحرفية.
وقد مثّل هذا التوسع تحولاً لعلامتنا التجارية من شركة محلية إلى شركة مجوهرات عالمية.
تضمّ مجوهرات جوهرة اليوم أكثر من 300 متجر في 11 دولة، مع أكثر من 80 علامة تجارية رائدة. يُروى إرثنا من خلال قطع خالدة تحافظ على التقنيات التقليدية لصناعة المجوهرات، وتُبرز إبداع الحرفيين المهرة الذين تُجسّد تصاميمهم خبرتنا وتراثنا والتزامنا تجاه عملائنا الأوفياء.
تحتفي جوهرة بتنوع الفروق الثقافية الدقيقة من خلال تقديم أناقة عالمية المستوى وتفرد في كل قطعة نصممها. صُممت مجوهراتنا لتُثري أنماط الحياة العصرية الديناميكية، مُوفرةً اتصالاً أنيقاً بثقافتنا وتراثنا مع مواكبة أحدث الصيحات.
فيروز، التابعة لمجموعة جوهرة، هي العلامة التجارية الشقيقة العصرية لمجوهرات جوهرة، المصممة خصيصاً لجمهور شاب ومواكب للموضة. بفروعها الخمسة الحصرية في مراكز التسوق المنتشرة في أنحاء الإمارات العربية المتحدة، تمزج فيروز بين الأناقة العصرية والحرفية والجودة العالية التي تميز إرث جوهرة.
A Journey Through Time
Your Choice Your Bait
The Birth of Beautiful Legacy
The Abdullah family embarked on a remarkable journey to establish themselves as leading goldsmiths in the Middle East, blending tradition and craftsmanship to offer its services across the region and the world.
The First Flare in Dubai's Gold Souq
A sign of elegance emerged as the family opened their first enchanting gold & diamond jewellery store in the center of Dubai's Gold Souq.
Showcasing the Elegance of Natural Pearl Jewellery
A sign of elegance emerged as the family opened their first enchanting gold & diamond jewellery store
in the center of Dubai's Gold Souq.
Their innovative designs and broadened collection of captivating natural pearl jewellery capturing
the hearts of customers and highlighting the family's dedication to providing a diverse and elegant
range of jewellery.
Wholesale Begins alongside Retail and Manufacturing
The family-initiated wholesale operations in the Middle East, complementing their existing retail and manufacturing ventures.
Embracing High-End Technology in Diamond Jewellery Manufacturing
Driving innovation in the jewellery industry, the Abdullah family adopted advanced diamond-cutting technology, introducing a new era of bridal jewellery that redefined standards for quality and craftsmanship.
Introducing International Diamond Jewellery
The family presented a luxurious array of Italian brands of diamond jewellery, captivating the market with their attractive designs.
The Opening of the First Store in the Retail Network
The Abdullah family introduced their retail brand Damas to the market as a retailer, while continuing to provide their existing services as including wholesale and jewellery manufacturing.
Welcoming International Brands to the Network
The Abdullah family began showcasing international brands within their retail stores, further expanding their diverse range of jewellery collections.
First Diamond Division Established
The Abdullah family created their initial wholesale diamond division, with the goal of enhancing the gemstone-studded jewellery they introduced to the market. This division also acted as the base for sourcing all materials for their gemstone and pearl jewellery lines, supporting their retail network and reinforcing their role as a wholesale.
Jawhara Jewellery Begins
The Abdullah family sold their Damas brand, and the third generation of the Abdullah family's jewellery legacy continues with the introduction of the Jawhara Jewellery brand, marking a significant milestone in the evolution of our distinguished heritage and commitment to excellence.
Emergence of the Jawhara Jewellery
A precious gem emerged from the heart of the United Arab Emirates. The Abdullah family proudly introduced Jawhara as their flagship brand, representing their esteemed Emirati craftsmanship and creative jewellery designs which marked the ongoing dedication to their century-old commitment and authenticity of delivering the best value for money in high-quality jewellery to their customers.
Expands Collections with Top International Brands
Jawhara Jewellery stores began carrying a variety of top end international brands such as Chimento, Annamaria Cammilli, Stella, Forevermark alongside Jawhara's impressive range of over 60 in-house brands.
A Forevermark of Distinction
Jawhara Jewellery became an authorized Forevermark Jeweller in the Middle East, offering customers ethically sourced diamonds that epitomize beauty, rarity, and responsible sourcing.
A Collaboration with the Royal Mint for Gold Bars and Coins
Jawhara Jewellery formed a collaboration with the Royal Mint, the United Kingdom's oldest company and the official maker of British coins. This collaboration allowed Jawhara Jewellery stores to start offering the esteemed Royal Mint's premium gold bars and coins to their customers.
A Shining Alliance with the Natural Diamond Council
In partnership with the Natural Diamond Council, Jawhara Jewellery reinforced their dedication to honoring the extraordinary beauty and lasting value of natural diamonds, encouraging customers to treasure these remarkable wonders of nature.
Network Expands to 300 Stores
Jawhara Jewellery's network flourished, reaching 300 stores across 11 countries.
سعر الذهب اليوم
×AS ON 12-03-2026 | RATE IN AED PER GM
