About Jawhara
Our journey began in 1907 with the vision of a master goldsmith whose dedication to craftsmanship laid the foundation for a legacy that would revolutionize the jewellery industry.
Laying the foundation for our presence in Dubai soon and building a loyal customer base, success in Dubai soon led to the opening of our first branch in the Emirate of Sharjah.
The continued development of Dubai, along with the engagement of the third generation, brought renewed dedication to the jewellery industry. This dedication allowed us to expand our retail presence across the Emirates and beyond into other GCC countries. We also ventured into the wholesale business, began trading with Italy—recognized as a global leader in creativity and craftsmanship.
This expansion marked the transformation of our brand from a local business into an international jeweller.
Today, Jawhara Jewellery with more than 300 shops across 11 countries, with over 80 brand strongholds. Our legacy is narrated through timeless pieces that uphold the traditionaltechniques of jewellery making, showcasing the creativity of skilled artisans whose designs epitomize our expertise, heritage, and dedication to our loyal customers.
Jawhara celebrates the diversity of cultural nuances by offering world-class elegance and uniqueness in every piece we design. Our jewellery is crafted to enhance today's dynamic lifestyles, providing a fashionable connection to our culture and heritage while staying on top of ever-evolving trends.
Fairuz, a division of the Jawahara Group, is the contemporary sister brand of Jawhara Jewellery, designed for a younger, fashion-forward audience. With five exclusive mall-based stores across the UAE, Fairuz blends modern elegance with the trusted craftsmanship and quality that define the Jawhara legacy.
A Journey Through Time
Your Choice Your Bait
The Birth of Beautiful Legacy
The Abdullah family embarked on a remarkable journey to establish themselves as leading goldsmiths in the Middle East, blending tradition and craftsmanship to offer its services across the region and the world.
The First Flare in Dubai's Gold Souq
A sign of elegance emerged as the family opened their first enchanting gold & diamond jewellery store in the center of Dubai's Gold Souq.
Showcasing the Elegance of Natural Pearl Jewellery
A sign of elegance emerged as the family opened their first enchanting gold & diamond jewellery store
in the center of Dubai's Gold Souq.
Their innovative designs and broadened collection of captivating natural pearl jewellery capturing
the hearts of customers and highlighting the family's dedication to providing a diverse and elegant
range of jewellery.
Wholesale Begins alongside Retail and Manufacturing
The family-initiated wholesale operations in the Middle East, complementing their existing retail and manufacturing ventures.
Embracing High-End Technology in Diamond Jewellery Manufacturing
Driving innovation in the jewellery industry, the Abdullah family adopted advanced diamond-cutting technology, introducing a new era of bridal jewellery that redefined standards for quality and craftsmanship.
Introducing International Diamond Jewellery
The family presented a luxurious array of Italian brands of diamond jewellery, captivating the market with their attractive designs.
The Opening of the First Store in the Retail Network
The Abdullah family introduced their retail brand Damas to the market as a retailer, while continuing to provide their existing services as including wholesale and jewellery manufacturing.
Welcoming International Brands to the Network
The Abdullah family began showcasing international brands within their retail stores, further expanding their diverse range of jewellery collections.
First Diamond Division Established
The Abdullah family created their initial wholesale diamond division, with the goal of enhancing the gemstone-studded jewellery they introduced to the market. This division also acted as the base for sourcing all materials for their gemstone and pearl jewellery lines, supporting their retail network and reinforcing their role as a wholesale.
Jawhara Jewellery Begins
The Abdullah family sold their Damas brand, and the third generation of the Abdullah family's jewellery legacy continues with the introduction of the Jawhara Jewellery brand, marking a significant milestone in the evolution of our distinguished heritage and commitment to excellence.
Emergence of the Jawhara Jewellery
A precious gem emerged from the heart of the United Arab Emirates. The Abdullah family proudly introduced Jawhara as their flagship brand, representing their esteemed Emirati craftsmanship and creative jewellery designs which marked the ongoing dedication to their century-old commitment and authenticity of delivering the best value for money in high-quality jewellery to their customers.
Expands Collections with Top International Brands
Jawhara Jewellery stores began carrying a variety of top end international brands such as Chimento, Annamaria Cammilli, Stella, Forevermark alongside Jawhara's impressive range of over 60 in-house brands.
A Forevermark of Distinction
Jawhara Jewellery became an authorized Forevermark Jeweller in the Middle East, offering customers ethically sourced diamonds that epitomize beauty, rarity, and responsible sourcing.
A Collaboration with the Royal Mint for Gold Bars and Coins
Jawhara Jewellery formed a collaboration with the Royal Mint, the United Kingdom's oldest company and the official maker of British coins. This collaboration allowed Jawhara Jewellery stores to start offering the esteemed Royal Mint's premium gold bars and coins to their customers.
A Shining Alliance with the Natural Diamond Council
In partnership with the Natural Diamond Council, Jawhara Jewellery reinforced their dedication to honoring the extraordinary beauty and lasting value of natural diamonds, encouraging customers to treasure these remarkable wonders of nature.
Network Expands to 300 Stores
Jawhara Jewellery's network flourished, reaching 300 stores across 11 countries.
Today's Gold Price
×AS ON 12-03-2026 | RATE IN AED PER GM
