16th September, 2026 : Jawhara Jewellery has
been recognised with the Most Admired Retail Launch of 2026 at the
prestigious Retail Middle East Awards 2026, held at JW Marriot
celebrating the successful launch of its Al Nakhla Collection, a distinctive
expression of heritage, craftsmanship and contemporary jewellery design.

While the Natural Diamond
jewellery industry in the UAE is growing at an estimated 6.2% CAGR, Al
Nakhla has demonstrated significantly stronger momentum, recording more than
15% growth since its launch. The collection’s performance has not only
contributed to the growth of Jawhara Jewellery’s natural diamond business but
has also created greater consumer engagement with natural diamond jewellery.
Today, Al Nakhla contributes approximately 2.5% of Jawhara Jewellery’s total
revenue, highlighting the collection’s growing commercial significance and
its impact within the natural diamond jewellery segment.

The original design concept was
created by Mr. Tamjid Abdullah, Deputy CEO of Jawhara Jewellery, whose
vision shaped the distinctive identity of Al Nakhla. From the initial concept
to the final creation, the collection was brought to life at Jawhara
Jewellery’s production facility in Dubai, UAE, through the expertise and
dedication of its master craftsmen and jewellery makers.

What began as a collection launched
exclusively in the UAE has since grown into a regional success story. Within
just six months of its launch, Al Nakhla is now available across seven
countries in the GCC, reflecting the strong acceptance and emotional
connection the collection has created among Arab consumers.

The response has been particularly
meaningful because Al Nakhla represents more than jewellery. For many
customers, the palm tree is an instantly recognisable symbol of their heritage,
history and connection to the region. Wearing Al Nakhla has therefore become a
way to carry a symbol of cultural pride, transforming a familiar element
of the region’s identity into something personal, contemporary and wearable.

The recognition reinforces Jawhara
Jewellery’s belief that authentic storytelling and meaningful customer
experiences continue to be powerful drivers of success in modern retail. In
an increasingly competitive jewellery landscape, brands have an opportunity to
create stronger connections by going beyond the product and creating stories,
experiences and emotional relevance around what they offer.

From an idea inspired by the palm
tree to an award-winning retail launch, Al Nakhla represents what can be
achieved when heritage, creativity, craftsmanship and collaboration come
together.

Discover Al Nakhla at any of Jawhara
Jewellery’s 103 stores across the UAE, or explore the collection online at www.jawharajewellery.com and own a piece of this enduring symbol of heritage and pride.

The journey continues. Onwards and upwards.